Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.) WidgetCo customer support Smart refrigerator reviews Refrigerator reviews … Read more

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) Set a keyword bid of at least $10 for each active ad group. Include three to five ads, and at least three extensions in each ad group. Implement one ad per ad … Read more

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s … Read more

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality? Raising the bid amount. Creating ads that pertain to the keywords. Creating ads likely to get clicks. Having a clear and simple landing page.

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? Increasing the trustworthiness of the website. Changing the call-to-action message of the ad. Modifying the ad’s landing page to load faster. Reducing the bid rate … Read more

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? With Google Ads, you can choose a maximum amount to spend per month. With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you … Read more

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for … Read more

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) Reached the checkout page but did not complete the purchase. Added an item to the shopping basket but then abandoned … Read more