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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The bids of the next closest advertiser
- The profit derived from a paid click
- The average profit per conversion
- The Quality Score of the keyword
Correct Answer: The profit derived from a paid click
Answer Explained in Details about The profit derived from a paid click: Conversion in given situation is a “goal”. And click doesn’t mean conversion. As an advertiser is using CPC bidding the main factor should be a value (profit) of paid click.
Once the maximum number of CPC amounts has been set, it is important to check how many clicks the company’s ads might begin to accrue. It is also important to check if these clicks are leading to any business results on the company’s website. It is also important to remember that there is a constant change in the Internet traffic. Therefore, the CPC bids should be re-evaluated regularly.
In Google Ads, cost-per-click (CPC) bidding means that you pay for a click on your ads. Also, you can choose between manual and automatic bidding strategies. Choosing manual bids gives you a full control over your budgets. This lets you set bids at the different levels. For example, ad group level, or for individual keywords or ad placement. So you know you’re bidding just what you want for the clicks that mean the most to you.
But which factor should be most important for this advertiser when deciding keyword bids? Well, it depends on many factors, such as industry you are working in, keywords, competition, location, and many others. However, in general, the most important factor is how much you earn from a paid click.
Tip: In many cases, average cost-per-click for particular products are just too expensive. For example, you can’t bid 4 USD for T-shirt which sells at 5 USD… And it happens very often with Google Ads. A solution is to research niche keywords and narrow your audience as much as possible.
if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/2464960?hl=en
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