Bert Wants To Make Sure His Bid Strategies Aren’t Optimizing For $3 Sticker Purchases Instead Of The $500 Skis. How Can He Set This Up In DoubleClick Search?

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Bert Wants To Make Sure His Bid Strategies Aren’t Optimizing For $3 Sticker Purchases Instead Of The $500 Skis. How Can He Set This Up In DoubleClick Search?

  • Create a bid strategy with custom Floodlight variable data as a weighted goal
  • Create a display remarketing strategy using both sticker and ski customers
  • Increase daily budget for high-performing keywords
  • Create a new campaign with adaptive geo-targeting for cold regions

Correct Answer: Create a bid strategy with custom Floodlight variable data as a weighted goal

Bert Wants To Make Sure His Bid Strategies Aren’t Optimizing For $3 Sticker Purchases Instead Of The $500 Skis. How Can He Set This Up In DoubleClick Search?

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