Mary’s A Marketing Manager For A Nationwide Restaurant Chain. She’s Considering Which Channel She Should Use To Advertise Her Restaurant’s New Menu Upgrades. She Decides To Use Traditional Channels. Which Traditional Channel Should May Use To Reach A Broad Audience?

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You’re Setting Up Offline Conversion Tracking. You Need To To Upload Offline Data Into Your Google Ads Account. Which Two Formats Are Supported? (Choose Two.)

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Richard’s A Marketing Executive For An Online Leather-Goods Retailer. He’s Focused On Data Measurement To Drive Sales Of His Company’s Belt Lines. He Turned To Google’s Automated Machine Learning To Help His Company Gain A Competitive Advantage In The Marketplace. What’s An Important First Step That Richard Must Take To Succeed At Automation?

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Camila Has An Online Store And Is Using Google Ads To Improve Her Online Advertising Efforts. She Currently Has Google Analytics Set Up For Her Website And Now Wants To Set Up Conversion Tracking In Google Ads. What Must She Do In Order To Make Conversion Tracking Effective?

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You Recently Released A Mobile App For Your Online Retail Store. You’re Reviewing The Totals Across All Conversions In Your Google Ads Account Using The Campaign Report In Google Ads. You Want To See How Effectively Your New App Is Producing Conversions For App Installs And First Opens. Which Action Will Accomplish This?

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Jerran Is A Marketing Manager At An Advertising Agency. His Client Would Like To Track Contact Form Submissions Originating From Their Google Ads Account. The Client Has A Global Site Tag Successfully Installed, So Jerran Can Use An Event Tag To Track This Conversion Action. Which Type Of Event Tag Should Jerran Use?

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Olyana Works At A Digital Marketing Agency. She’d Like To Use Google Forwarding Numbers To Track The Duration Of Calls Originating From One Of Her Client’s Campaigns. She Created A Conversion Action For Call Conversions Inside Google Ads, Which Produced A Tag For Her To Download. What Is This Tag Called?

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A Clothing Company Wants To Entice Consumers To Pay More For Their Products. To Do This, The Company Launches An Advertising Campaign To Position Themselves As A Luxury Brand. Which Factor Are They Trying To Improve?

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Tara Knows Google My Business Is A Great Way To Share Information And Engage Her Customers Online. But She’s Worried Because She Has Multiple Locations, And Management May Be Too Difficult. How Does Google My Business Address Tara’s Concern?

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Levi Is An Experienced Marketing Strategist For A Software Company That Sells A Learning Platform To Public Schools. He Has Developed Healthy Individual Measurement Habits That Drive His Success In Constantly Evolving His Company’s Marketing Strategies To The Changing Needs Of The Schools. What Are Two Habits Levi Has Developed To Help Him Evaluate And Adapt His Marketing Strategies? (Choose Two.)

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