Coho Winery Wants Their Ad To Display For The Keyword “White Wines” When A Customer’s Search Query Is Either “White Wines” Or “Buy Wines White.” Which Keyword Match Option Should They Select?

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Coho Winery Wants Their Ad To Display For The Keyword “White Wines” When A Customer’s Search Query Is Either “White Wines” Or “Buy Wines White.” Which Keyword Match Option Should They Select?

  • Phrase match
  • Exact match
  • Broad match
  • Negative keyword

Correct Answer: Broad match

Coho Winery Wants Their Ad To Display For The Keyword “White Wines” When A Customer’s Search Query Is Either “White Wines” Or “Buy Wines White.” Which Keyword Match Option Should They Select?

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