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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- Audience interest around different topics
- Users actively researching and intending to buy new products or services
- Input from specific landing pages and keywords
- Input from keywords, URLs, and apps
Correct Answer: Audience interest around different topics
Answer Explained in Details about Audience interest around different topics: Influence Consideration will help Diana who is running a successful remarketing campaign and wants to expand her reach. She can obtain information about the Audience interest around different topics using Similar Audiences option.
To learn more about Google Ads Display Certification : Skillshop Display Certification
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- 1 Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?