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Every Time Your Ad Is Eligible To Show, Google Ads Calculates Its Ad Rank Using Your Bid Amount, Components Of Quality Score, And:
- your historical conversion rate
- the expected impact of extensions and other ad formats
- the search ranking of your website
- the daily budget you’ve set
Correct Answer: the expected impact of extensions and other ad formats
Answer Explained in Details about the expected impact of extensions and other ad formats: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/1752122?hl=en
To learn more about Google Ads Fundamentals Assessment: Skillshop Display Certification
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What is the Google Ads Fundamentals Assessment Certification Exam?
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