Google Analytics Individual Qualification Answers {Updated} 2021

Google Analytics Individual Qualification Answers

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  • Question: This exam contains 70 question during this examination.
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  • Time Limit: You will be having 1 hours (60 Minutes) to finish Google Analytics Individual Qualification Answers, once you finish your exam you will get certificate via email.

Google Analytics Individual Qualification Exam Answers

Exam Name: Google Analytics Individual Qualification

Direct Link to Participate in exam: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification

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Which Reports Indicate How Traffic Arrived At A Website?

  • Demographics
  • All Traffic
  • Geo
  • Behavior

What Data Is Google Analytics Goals Unable To Track?

  • Making a purchase
  • Signing up for a newsletter
  • Watching a video
  • Customer’s lifetime value

What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program?

  • User
  • Session
  • Hit
  • Product

View Filters May Be Applied Retroactively To Any Data That Has Been Processed.

  • False
  • True

What Report Shows Which Types Of Mobile Devices Visited A Website?

  • Technology > Network report
  • Site Content > Landing Page report
  • All Traffic > Source/Medium report
  • Mobile > Devices report

What Does Assigning A Value To A Google Analytics Goal Enable?

  • Track actual revenue from conversions
  • Track real-time business revenue
  • Compare goal conversions and measure changes to a website
  • Analyze a website conversion funnel

What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?

  • Goal tracking
  • User ID
  • Data import
  • Google Ads Linking

What Campaigns Require Manual Tags On Destination URLs For Tracking?

  • Email campaigns
  • None of the above
  • Google Ads campaigns
  • Autotagged campaigns

Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

  • Primary conversion
  • Second-to-last-click attribution
  • Secondary conversion
  • Assisted conversion

What Feature Collects Company-Specific Data Such As Member Status?

  • Custom Filter
  • Custom Dimension
  • Event Tracking
  • Custom Metric

In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created.

  • TRUE
  • FALSE

In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?

  • Same view
  • Same Custom Report
  • Same scope
  • Same index

To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?

  • Cross-domain tracking
  • Data Import
  • Ad Exchange Linking
  • Google Ads Linking

What Report Shows The Percentage Of Traffic That Previously Visited A Website?

  • Behavior > Frequency and Recency report
  • Behavior > New vs returning report
  • Interests > Affinity categories report
  • All traffic > Referrals report

Within How Many Days Can A Deleted View Be Restored?

  • 35
  • 25
  • 5
  • 15

When Does A Default Analytics Session Expire?

  • After 30 minutes, regardless of user activity on a web page
  • At noon every day
  • When a user is inactive on a web page for more than 30 minutes
  • When a user opens a new browser window

Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions?

  • Goals reports
  • Acquisition reports
  • Ecommerce reports
  • Multi-Channel Funnel reports

What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What Is The “Bounce Rate” In Google Analytics?

  • Percentage of sessions in which a user exits from a homepage
  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits

Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.

  • FALSE
  • TRUE

Which Kinds Of Hits Does Google Analytics Track?

  • All of the above
  • Pageview
  • Event
  • Transaction

Custom Dimensions Can Be Used As What?

  • Primary dimensions in Custom Reports
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports
  • All of the above

What Is Used To Create Smart Goals?

  • Custom Reports
  • Machine-learning algorithms
  • Analytics Goals
  • Remarketing audience

When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will send an alert about duplicate data collection

Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?

  • Filtered data is not recoverable
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days
  • Data may be recovered within 10 days

What Is Not A Benefit Of Using Segments To Analyze Data?

  • Isolate and analyse specific conversion paths using conversion segments
  • Analyse users by single or multi-session conditions
  • Permanently modify the data in a view
  • Compare behavior metrics for groups of users like Converters vs non Converters

What Report Indicates The Last Page Users Viewed Before Leaving A Website?

  • Exit Pages report
  • Landing Pages report
  • All Pages report
  • Pages report

In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?

  • Social network
  • Television commercials
  • Paid and organic search
  • Website referrals

What Scope Applies To Custom Metrics?

  • Customer
  • Session
  • User
  • Hit

What Model Represents The Hierarchical Structure Of A Google Analytics Account?

  • Property > Account > View
  • View > Account > Property
  • Account > View > Property
  • Account > Property > View

To Recognize Users Across Different Devices, What Feature Must Be Enabled?

  • Audience Definitions
  • User ID
  • Attribution Models
  • Google Ads Linking

What Feature Must Be Enabled To Use Multi-Channel Funnels?

  • Goals or Ecommerce
  • Custom Dimensions
  • Advertising Features
  • In-page Analytics

Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?

  • Medium, Source, and Campaign
  • Source, Content, and Term
  • Medium, Source, and Content
  • Campaign, Content, and Term

What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?

  • Custom Report
  • Calculated Metrics
  • Custom Dimension
  • Event Tracking

For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

  • adid=
  • urlid=
  • gclid=
  • utm=

What Report Provides Data On How Specific Sections Of A Website Performed?

  • Content Drilldown report
  • Location report
  • Frequency and Recency report
  • Top Events report

Google Analytics Cannot Collect Data From Which Systems By Default?

  • Websites
  • Online point-of-sale systems
  • Offline inventory database
  • Mobile devices

What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

  • Active Users
  • Users Flow
  • User Explorer
  • Cohort Analysis

To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?

  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu

In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

  • Last campaign, search, or ad
  • Second to last campaign, search or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search or ad

What Data Table Display Compares Report Metrics To The Website Average?

  • Pivot
  • Percentage
  • Comparison
  • Performance

Filters Cannot Perform What Action On Collected Data?

  • Include data from specific subdomains
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses
  • Include shopping preferences

What Is A “Secondary Dimension” In Google Analytics?

  • A dashboard widget that offers more specific analysis
  • An additional report dimension for more specific analysis
  • A visualization to understand the impact of data
  • An additional report metric for more specific analysis

What Report Shows The Percent Of Site Traffic That Visited Previously?

  • Frequency & Recency report
  • Referrals report
  • Sales Performance report
  • New vs Returning report

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

  • Users who viewed a homepage
  • Users who returned an item they purchased
  • Users who viewed a search result page on a website
  • Users who viewed product-detail pages

What Would Prevent Data From Appearing In A Custom Report?

  • A filter that removes all the data
  • Too many metrics in a Custom Report
  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report

What Feature Is Required To Track Customer Search Terms On A Website?

  • Enhanced Ecommerce
  • Data Import
  • Search filters
  • Site Search

The Default Session Timeout Duration In Google Analytics Is How Many Minutes?

  • 10
  • 30
  • 5
  • 20

Sampling Is Applied To Reports Before Segmentation.

  • FALSE
  • TRUE

What Report Indicates The Pages Of A Website Where Users First Arrived?

  • Landing Pages report
  • Pages report
  • Location report
  • All Pages report

View Filters Are Applied In What Order?

  • Alphabetical order
  • Creation date
  • Random order
  • Sequential order

If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events?

  • 2
  • 6
  • 3
  • 1

When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

  • When the sessions happen in the same browser on the same device
  • When the sessions happen in different browsers on the same device
  • When the sessions share the same browser cookie
  • When the sessions happen in the same browser on the same day

What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • User Explorer report

What Report Shows A Visual Representation Of User Interactions On A Website?

  • Landing Pages report
  • Content Drilldown report
  • Treemaps report
  • Behavior Flow report

Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

  • Just after the opening <head> tag
  • Just before the closing </body> tag
  • Just before the closing </head> tag
  • Just after the opening <body> tag

What Is A “Metric” In Google Analytics?

  • The dates in a date range
  • The numbers in a data set often paired with dimensions
  • A segment of data separated out in a report for comparison
  • A dimension that can help analyze site performance

What Data Does Google Analytics Prohibit Collecting?

  • Billing city
  • Purchase amount
  • Product SKU(s)
  • Personally identifable information

If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?

  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected
  • All of the above

What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics?

  • Data Import
  • Browser cookies
  • The Measurement Protocol
  • The Networking Protocol

Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?

  • Google Ads Campaign traffic
  • Website referral traffic
  • Social media traffic
  • Social media traffic

What Scope Levels Available For Dimensions And Metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope

What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?

  • Engagement report
  • Frequency and Recency report
  • Active Users report
  • All Pages report

To View Accurate Data In A Custom Report, What Action Should Be Avoided?

  • Use multiple dimensions together in the same report
  • Pair metrics and dimensions of different scopes
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected.

  • True
  • False

Segments Will Not Allow You To Do What?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

What Criteria Cannot Be Used To Create A Custom Segment?

  • Ad type
  • Metrics
  • Sequences of user actions
  • Dimensions

Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?

  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who are female and have children
  • Users who viewed a page on a website, then watched a video

Which Reports Require The Activation Of Advertising Features?

  • Geo reports
  • Demographics and Interests reports
  • Cohort Analysis reports
  • Real-time reports

What Is Not Considered A Default “Medium” In Google Analytics?

  • google
  • referral
  • organic
  • cpc

What Report Indicates Where Users Start Or Exit The Conversion Funnel?

  • Treemaps
  • Cohort Analysis
  • User Timings
  • Goal Flow

Which Assets Cannot Be Shared In The Solutions Gallery?

  • Custom Dimensions
  • Goals
  • Segments
  • Custom reports

What Is Not Considered A “Source” In Google Analytics By Default?

  • (direct)
  • google
  • email
  • googlemerchandisestore.com

How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil or Argentina

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns
  • View Google Ads click and cost data next to site engagement data in Analytics

To Recognize Users Across Different Devices, What Is Required For User ID?

  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting
  • Google Tag Manager
  • All of the above

Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Campaign and Medium
  • Source and Medium

If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?

  • 2
  • 6
  • 3
  • 1

When Does The Tracking Code Send An Event Hit To Google Analytics?

  • Every time a user performs an action with event tracking implemented
  • Every time a user performs an action with pageview tracking implemented
  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation

What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path?

  • Conversion tracking
  • Channel Groupings
  • Attribution modeling
  • Multi-Channel Funnels

Which Parameters Can Be Included With An Event Hit For Reporting?

  • Category, Action, Label, Value
  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events

Which Goals Are Available In Google Analytics?

  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social
  • Destination, Event, Duration, Pages/Screens per Session

If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?

  • As an event
  • As a bounce
  • As a click
  • As an interaction

What Cannot Be Collected By The Default Analytics Tracking Code?

  • Device and operating system
  • Page visits
  • User’s favorite website
  • Browser language setting

What Asset Is Used To Build A Remarketing List?

  • Custom Segment
  • Custom Dimension
  • Custom Report
  • Custom Metric

What Channel Is Not Included In The Default Channels Report?

  • Display
  • Organic Search
  • Direct
  • Device

Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?:

  • time of day
  • ad preference
  • location
  • device

What Is A “Dimension” In Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • A report that offers different demographic information about your audience
  • A comparison of data between two date ranges
  • The lifetime value of a user in a given date range

What Campaign Parameter Is Not Available By Default In Google Analytics ?

  • utm_content
  • utm_source
  • utm_adgroup
  • utm_medium

What Metric-Dimension Combination Is Not Valid?

  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Total Events / User Type
  • Sessions / Source

What Remarketing Audiences Cannot Be Defined By Default?

  • Users who speak a particular language
  • Users who played a video on a website
  • Users who visited a specific page on a website
  • Users who visited a physical store

What Report Identifies Browsers That May Have Had Problems With A Website?

  • The Browser & OS report
  • The Active Users report
  • The Source/Medium report
  • The New vs Returning report

What Is Not A Benefit Of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets

Views Can Include Website Data Collected Before The View Was Created.

  • FALSE
  • TRUE

If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?

  • /order/complete.php
  • /ordercomplete.php
  • /ordercomplete/index.html
  • /ordercomplete/thank_you.html

What Is Not A Filter Setting For Data In Views?

  • Modify
  • Restore
  • Include
  • Exclude

When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?

  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user searches on a website

What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?

  • Calculated Metric
  • Custom Dimension
  • Custom Channel Groupings
  • Custom Metric

What is Google Analytics individual qualification

Google Analytics individual qualification is really focused around how the analytics application works and so having that analytics knowledge in general can be a little helpful but so many of the questions on the exam are really specific to the terms used in the Google Analytics application and the exact flow of how they set things up in their tool.

Why to get certified?

It all in Google Analytics I know I just mentioned that having that analytics background doesn’t necessarily give me an advantage and taking the Google Analytics individual qualification answer however when you go through some of the training resources that are available to learn about Google Analytics you do learn a lot about data analytics especially when it comes to marketing and segmenting your data as a free application to get certified in and even to learn about if you use the resources provided by Google.

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