Google Analytics Individual Qualification Answers
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- Question: This exam contains 70 question during this examination.
- Correct Answers: You have to answer minimum 56 correct answers to pass Google Analytics Individual Qualification Exam.
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Exam Name: Google Analytics Individual Qualification
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â» Which Reports Indicate How Traffic Arrived At A Website?
- Demographics
- All Traffic
- Geo
- Behavior
â» What Data Is Google Analytics Goals Unable To Track?
- Making a purchase
- Signing up for a newsletter
- Watching a video
- Customerâs lifetime value
- User
- Session
- Hit
- Product
â» View Filters May Be Applied Retroactively To Any Data That Has Been Processed.
- False
- True
â» What Report Shows Which Types Of Mobile Devices Visited A Website?
- Technology > Network report
- Site Content > Landing Page report
- All Traffic > Source/Medium report
- Mobile > Devices report
â» What Does Assigning A Value To A Google Analytics Goal Enable?
- Track actual revenue from conversions
- Track real-time business revenue
- Compare goal conversions and measure changes to a website
- Analyze a website conversion funnel
â» What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?
- Goal tracking
- User ID
- Data import
- Google Ads Linking
â» What Campaigns Require Manual Tags On Destination URLs For Tracking?
- Email campaigns
- None of the above
- Google Ads campaigns
- Autotagged campaigns
- Primary conversion
- Second-to-last-click attribution
- Secondary conversion
- Assisted conversion
â» What Feature Collects Company-Specific Data Such As Member Status?
- Custom Filter
- Custom Dimension
- Event Tracking
- Custom Metric
- TRUE
- FALSE
â» In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?
- Same view
- Same Custom Report
- Same scope
- Same index
â» To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?
- Cross-domain tracking
- Data Import
- Ad Exchange Linking
- Google Ads Linking
â» What Report Shows The Percentage Of Traffic That Previously Visited A Website?
- Behavior > Frequency and Recency report
- Behavior > New vs returning report
- Interests > Affinity categories report
- All traffic > Referrals report
â» Within How Many Days Can A Deleted View Be Restored?
- 35
- 25
- 5
- 15
â» When Does A Default Analytics Session Expire?
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user is inactive on a web page for more than 30 minutes
- When a user opens a new browser window
- Goals reports
- Acquisition reports
- Ecommerce reports
- Multi-Channel Funnel reports
â» What Filter Would Only Include Data From A Campaign Titled âBack To Schoolâ In Campaign Reports?
- Custom Include filter with field âCampaign Nameâ and pattern âback to schoolâ
- Custom Include filter with field âPage Titleâ and pattern âback to schoolâ
- Custom Search and Replace filter with field âCampaign Nameâ, string âback to schoolâ, and pattern âincludeâ
- Predefined Include filter with âtraffic to the hostnameâ âthat are equal toâ âback to schoolâ
â» What Is The âBounce Rateâ In Google Analytics?
- Percentage of sessions in which a user exits from a homepage
- Percentage of visits when a user landed on a website and exited without any interactions
- Number of times users returned to a website in a given time period
- Percentage of total site exits
â» Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.
- FALSE
- TRUE
â» Which Kinds Of Hits Does Google Analytics Track?
- All of the above
- Pageview
- Event
- Transaction
â» Custom Dimensions Can Be Used As What?
- Primary dimensions in Custom Reports
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
- All of the above
â» What Is Used To Create Smart Goals?
- Custom Reports
- Machine-learning algorithms
- Analytics Goals
- Remarketing audience
â» When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?
- Analytics will associate users and sessions with their respective domains
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will send an alert about duplicate data collection
â» Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?
- Filtered data is not recoverable
- Data may be recovered within 30 days
- Data may be recovered within 5 days
- Data may be recovered within 10 days
â» What Is Not A Benefit Of Using Segments To Analyze Data?
- Isolate and analyse specific conversion paths using conversion segments
- Analyse users by single or multi-session conditions
- Permanently modify the data in a view
- Compare behavior metrics for groups of users like Converters vs non Converters
â» What Report Indicates The Last Page Users Viewed Before Leaving A Website?
- Exit Pages report
- Landing Pages report
- All Pages report
- Pages report
â» In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?
- Social network
- Television commercials
- Paid and organic search
- Website referrals
â» What Scope Applies To Custom Metrics?
- Customer
- Session
- User
- Hit
â» What Model Represents The Hierarchical Structure Of A Google Analytics Account?
- Property > Account > View
- View > Account > Property
- Account > View > Property
- Account > Property > View
â» To Recognize Users Across Different Devices, What Feature Must Be Enabled?
- Audience Definitions
- User ID
- Attribution Models
- Google Ads Linking
â» What Feature Must Be Enabled To Use Multi-Channel Funnels?
- Goals or Ecommerce
- Custom Dimensions
- Advertising Features
- In-page Analytics
â» Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?
- Medium, Source, and Campaign
- Source, Content, and Term
- Medium, Source, and Content
- Campaign, Content, and Term
â» What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?
- Custom Report
- Calculated Metrics
- Custom Dimension
- Event Tracking
â» For Autotagging, What Parameter Does Google Ads Include In The Destination URL?
- adid=
- urlid=
- gclid=
- utm=
â» What Report Provides Data On How Specific Sections Of A Website Performed?
- Content Drilldown report
- Location report
- Frequency and Recency report
- Top Events report
â» Google Analytics Cannot Collect Data From Which Systems By Default?
- Websites
- Online point-of-sale systems
- Offline inventory database
- Mobile devices
â» What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?
- Explorer
- Flat Table
- Map Overlay
- Pivot Table
â» What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?
- Active Users
- Users Flow
- User Explorer
- Cohort Analysis
â» To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?
- Apply an advanced filter to the report
- Remove any filters on the view
- Choose âFaster responseâ in the sampling pulldown menu
- Choose âGreater precisionâ in the sampling pulldown menu
â» In Multi-Channel Funnel Reports, How Are Default Conversions Credited?
- Last campaign, search, or ad
- Second to last campaign, search or ad
- Equal credit along the conversion touchpoints
- First campaign, search or ad
â» What Data Table Display Compares Report Metrics To The Website Average?
- Pivot
- Percentage
- Comparison
- Performance
â» Filters Cannot Perform What Action On Collected Data?
- Include data from specific subdomains
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
- Include shopping preferences
â» What Is A âSecondary Dimensionâ In Google Analytics?
- A dashboard widget that offers more specific analysis
- An additional report dimension for more specific analysis
- A visualization to understand the impact of data
- An additional report metric for more specific analysis
â» What Report Shows The Percent Of Site Traffic That Visited Previously?
- Frequency & Recency report
- Referrals report
- Sales Performance report
- New vs Returning report
â» What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?
- Users who viewed a homepage
- Users who returned an item they purchased
- Users who viewed a search result page on a website
- Users who viewed product-detail pages
â» What Would Prevent Data From Appearing In A Custom Report?
- A filter that removes all the data
- Too many metrics in a Custom Report
- Custom Report isnât shared with users in the same view
- Too many dimensions in a Custom Report
â» What Feature Is Required To Track Customer Search Terms On A Website?
- Enhanced Ecommerce
- Data Import
- Search filters
- Site Search
â» The Default Session Timeout Duration In Google Analytics Is How Many Minutes?
- 10
- 30
- 5
- 20
â» Sampling Is Applied To Reports Before Segmentation.
- FALSE
- TRUE
â» What Report Indicates The Pages Of A Website Where Users First Arrived?
- Landing Pages report
- Pages report
- Location report
- All Pages report
â» View Filters Are Applied In What Order?
- Alphabetical order
- Creation date
- Random order
- Sequential order
- 2
- 6
- 3
- 1
â» When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?
- When the sessions happen in the same browser on the same device
- When the sessions happen in different browsers on the same device
- When the sessions share the same browser cookie
- When the sessions happen in the same browser on the same day
â» What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?
- Active Users report
- Users Flow report
- Cohort Analysis report
- User Explorer report
â» What Report Shows A Visual Representation Of User Interactions On A Website?
- Landing Pages report
- Content Drilldown report
- Treemaps report
- Behavior Flow report
â» Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?
- Just after the opening <head> tag
- Just before the closing </body> tag
- Just before the closing </head> tag
- Just after the opening <body> tag
â» What Is A âMetricâ In Google Analytics?
- The dates in a date range
- The numbers in a data set often paired with dimensions
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
â» What Data Does Google Analytics Prohibit Collecting?
- Billing city
- Purchase amount
- Product SKU(s)
- Personally identifable information
â» If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
- All of the above
- Data Import
- Browser cookies
- The Measurement Protocol
- The Networking Protocol
â» Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?
- Google Ads Campaign traffic
- Website referral traffic
- Social media traffic
- Social media traffic
â» What Scope Levels Available For Dimensions And Metrics?
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
â» What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?
- Engagement report
- Frequency and Recency report
- Active Users report
- All Pages report
â» To View Accurate Data In A Custom Report, What Action Should Be Avoided?
- Use multiple dimensions together in the same report
- Pair metrics and dimensions of different scopes
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
- True
- False
â» Segments Will Not Allow You To Do What?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
â» What Criteria Cannot Be Used To Create A Custom Segment?
- Ad type
- Metrics
- Sequences of user actions
- Dimensions
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who are female and have children
- Users who viewed a page on a website, then watched a video
â» Which Reports Require The Activation Of Advertising Features?
- Geo reports
- Demographics and Interests reports
- Cohort Analysis reports
- Real-time reports
â» What Is Not Considered A Default âMediumâ In Google Analytics?
- referral
- organic
- cpc
â» What Report Indicates Where Users Start Or Exit The Conversion Funnel?
- Treemaps
- Cohort Analysis
- User Timings
- Goal Flow
â» Which Assets Cannot Be Shared In The Solutions Gallery?
- Custom Dimensions
- Goals
- Segments
- Custom reports
â» What Is Not Considered A âSourceâ In Google Analytics By Default?
- (direct)
- googlemerchandisestore.com
â» How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
- Filter 1: exclude all countries except Brazil and Argentina
- Filter 1: include Brazil or Argentina
â» When Linking A Google Ads Account To Google Analytics, What Is Not Possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
- View Google Ads click and cost data next to site engagement data in Analytics
â» To Recognize Users Across Different Devices, What Is Required For User ID?
- Sign-in that generates and sets unique IDs
- A new Analytics account for reporting
- Google Tag Manager
- All of the above
â» Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?
- Campaign and Ad Content
- Source and Campaign
- Campaign and Medium
- Source and Medium
- 2
- 6
- 3
- 1
â» When Does The Tracking Code Send An Event Hit To Google Analytics?
- Every time a user performs an action with event tracking implemented
- Every time a user performs an action with pageview tracking implemented
- Every time a user adds an event to their calendar
- Every time a user makes a reservation
- Conversion tracking
- Channel Groupings
- Attribution modeling
- Multi-Channel Funnels
â» Which Parameters Can Be Included With An Event Hit For Reporting?
- Category, Action, Label, Value
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
â» Which Goals Are Available In Google Analytics?
- Location, Event, Time, Users per Session
- Destination, Event, Pageview, Social
- Pageview, Event, Transaction, Social
- Destination, Event, Duration, Pages/Screens per Session
- As an event
- As a bounce
- As a click
- As an interaction
â» What Cannot Be Collected By The Default Analytics Tracking Code?
- Device and operating system
- Page visits
- Userâs favorite website
- Browser language setting
â» What Asset Is Used To Build A Remarketing List?
- Custom Segment
- Custom Dimension
- Custom Report
- Custom Metric
â» What Channel Is Not Included In The Default Channels Report?
- Display
- Organic Search
- Direct
- Device
â» Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?:
- time of day
- ad preference
- location
- device
â» What Is A âDimensionâ In Google Analytics?
- An attribute of a data set that can be organized for better analysis
- A report that offers different demographic information about your audience
- A comparison of data between two date ranges
- The lifetime value of a user in a given date range
â» What Campaign Parameter Is Not Available By Default In Google Analytics ?
- utm_content
- utm_source
- utm_adgroup
- utm_medium
â» What Metric-Dimension Combination Is Not Valid?
- Avg. Time on Page / Device Category
- Sessions / Bounce rate
- Total Events / User Type
- Sessions / Source
â» What Remarketing Audiences Cannot Be Defined By Default?
- Users who speak a particular language
- Users who played a video on a website
- Users who visited a specific page on a website
- Users who visited a physical store
â» What Report Identifies Browsers That May Have Had Problems With A Website?
- The Browser & OS report
- The Active Users report
- The Source/Medium report
- The New vs Returning report
â» What Is Not A Benefit Of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Create remarketing lists without making changes to your existing Analytics snippet
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists based on custom segments and targets
â» Views Can Include Website Data Collected Before The View Was Created.
- FALSE
- TRUE
- /order/complete.php
- /ordercomplete.php
- /ordercomplete/index.html
- /ordercomplete/thank_you.html
â» What Is Not A Filter Setting For Data In Views?
- Modify
- Restore
- Include
- Exclude
â» When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
- Every time a user loads a webpage with embedded tracking code
- Every time a user searches on a website
â» What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?
- Calculated Metric
- Custom Dimension
- Custom Channel Groupings
- Custom Metric
What is Google Analytics individual qualification
Google Analytics individual qualification is really focused around how the analytics application works and so having that analytics knowledge in general can be a little helpful but so many of the questions on the exam are really specific to the terms used in the Google Analytics application and the exact flow of how they set things up in their tool.
Why to get certified?
It all in Google Analytics I know I just mentioned that having that analytics background doesn’t necessarily give me an advantage and taking the Google Analytics individual qualification answer however when you go through some of the training resources that are available to learn about Google Analytics you do learn a lot about data analytics especially when it comes to marketing and segmenting your data as a free application to get certified in and even to learn about if you use the resources provided by Google.