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How Are Negative Keywords Different From Other Keywords?
- They can increase your costs.
- They can only be used for ads on the Display Network.
- They make your ad appear for search terms that you don’t want.
- They prevent your ad from showing for search terms that you don’t want.
Correct Answer: They prevent your ad from showing for search terms that you don’t want.
Answer Explained in Details about They prevent your ad from showing for search terms that you don’t want: For search campaigns, you can use broad, exact, or phrase match negative keywords. However, these negative match types work differently than their positive counterparts. The main difference is that you’ll need to add synonyms, singular or plural versions, misspellings, and other close variations if you want to exclude them. For Display and Video campaigns, negative keywords are always considered exact match. You won’t be able to change the match type for negative keywords you add to Display and Video campaigns.
if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/2453972
To learn more about Google Ads Fundamentals Assessment: Skillshop Display Certification
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What is the Google Ads Fundamentals Assessment Certification Exam?
Here you can find Google Ads Fundamentals Assessment answers, and its provided by most IT professionals who are expert in Google Adwords, by participating in this exam you can earn verified certificate from official google, this is online-based exam before it cost 1$ to attend the exam but now its completely free. An important point to keep in mind is that the lowest score to pass this examination is 80%, and once the exam is started, there’s no option to pause, so start your exam when you are ready for it. Best of Luck