Hey, iCertificationHelp Team has found the correct answer to the question How Are Negative Keywords Different From Other Keywords? bellow is the solution to this question, and the correct answer is marked as a “Green Colour“.
How Are Negative Keywords Different From Other Keywords?
- They can increase your costs.
- They can only be used for ads on the Display Network.
- They make your ad appear for search terms that you don’t want.
- They prevent your ad from showing for search terms that you don’t want.
Correct Answer: They prevent your ad from showing for search terms that you don’t want.
Answer Explained in Details about They prevent your ad from showing for search terms that you don’t want: For search campaigns, you can use broad, exact, or phrase match negative keywords. However, these negative match types work differently than their positive counterparts. The main difference is that you’ll need to add synonyms, singular or plural versions, misspellings, and other close variations if you want to exclude them. For Display and Video campaigns, negative keywords are always considered exact match. You won’t be able to change the match type for negative keywords you add to Display and Video campaigns.
if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/2453972
To learn more about Google Ads Fundamentals Assessment: Skillshop Display Certification
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