Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

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Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?

• Detail page views, Detail Page view rate, Add to carts, Add to cart rate
• Impressions
• Total DPVs, Total DPVR, Total Add to carts, Total ATCR
• Click-through rate

Correct Answer: Total DPVs, Total DPVR, Total Add to carts, Total ATCR

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