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One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
- You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
- You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
- You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
- You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
Correct Answer: You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
Answer Explained in Details about You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.:
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. First thin is that you have to create HubSpot Account to participate in this examination. A total of 60 questions will be asked during this exam, and to complete this assessment, you will be having only 180 Minute (and remember once the exam is started, you can’t pause it) and to pass HubSpot Content Marketing Certification Exam Answers you have to give 45 Correct Answers. If you can’t pass the exam for some reason, you can retake after 24 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date its issued.
What You will Learn from HubSpot Content Marketing Certification Exam?
The Power of Storytelling: Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this lesson.
Building a Content Creation Framework: To create quality content in a scalable and efficient manner, you need to have a structure in place. Learn how to build a content creation framework for your company, including identifying campaigns, setting timelines, reviewing content, and measuring success, all of which are discussed in greater detail in this lesson.
Planning a Long-Term Content Strategy: A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. In this lesson, you’ll learn how to create realistic content goals and perform an audit that will help identify content needs to build a helpful, relevant journey for your audience. You’ll finish the lesson with an overview on how to work with industry influencers to expand the reach of your content efforts.
Generating Ideas for Meaningful Content Creation: One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this lesson, you’ll learn how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.
Creating Blog Content Your Audience Loves to Read and Share: Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you’ll learn why blog post structure matters, how to choose a topic and a title for a blog post, how to structure a blog post, and you’ll finish with some effective blog writing tips.
How HubSpot Uses Blogging to Rank #1 on Google: In this lesson, you’ll learn all about the three major things HubSpot has done to increase our rank in search and dramatically increase organic traffic using our blog. You’ll learn all about building topical relevance, optimizing your blog content for Google’s featured snippet, and implementing a process called historical optimization to rank for target topics using blog posts you’ve already written and published.
Extending the Value out of Your Content Through Repurposing: A wise marketer looks for efficiencies when it comes to content output. Repurposing content is a strong content creation method of recycling content into different formats, giving yourself the ability to produce more content at a quicker pace. In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to repurpose and republish a successful piece of content after it’s been created.
Creating Topic Clusters and Pillar Pages: Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content they think would be helpful to the searcher. All this change brings opportunity for content marketers to be found and, more importantly, found by their ideal audience. In this lesson, you’ll learn a list of techniques on how to create content that both humans and search engines will love.
How to Create a Successful Video Marketing Strategy: Learning how to create a successful video marketing strategy can be overwhelming and complicated if you don’t have the right mindset. In this lesson, you’ll learn why it’s important to create engaging videos and how to use video throughout the inbound methodology. You’ll finish with a list of tips you can use to get started creating effective videos for your business.
Building a Guest Blogging Strategy Powered by SEO: Building a guest blogging strategy that’s optimized for search engines takes a lot of work and dedication. In this lesson, you’ll learn why guest blogging should be a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, how to secure a guest blogging spot, and you’ll finish with how to write a guest blog author bio.
How to Effectively Promote Content: Content promotion is an essential part of any content strategy. In this lesson, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy.
Measuring and Analyzing Your Content: You can determine your content strategy’s return on investment by setting goals and measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance.
- 1 One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?