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There Are Three Types Of Metrics You Want To Analyze And Track. Two Of Them Are Individual Email Metrics And Whole Marketing Channel Metrics. What Is The Third?
- Return on investment
- Segmentation strategy
- Social media collaboration
- Return on value
Correct Answer: Return on investment
To learn more about: HubSpot Academy
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. The first thing is that you have to create a HubSpot Account to participate in this examination. A total of 60 questions will be asked during this exam, and to complete this assessment, you will be having only 3 hours and it usually it takes 60 minutes to complete the exam. (and remember once the exam is started, you can’t pause it) and to pass the HubSpot Email Marketing Certification Exam you have to give 45 Correct Answers. If you can’t pass the exam for some reason, you can retake after 12 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date it’s issued.
What You Will Learn from Email Marketing Certification Exam?
Understanding Email Marketing: In today’s world, there are endless ways to communicate, but email marketing is still an important inbound tool for having conversations with your contacts. Email marketing is rooted in every part of an inbound strategy, and a great strategy will help you keep your marketing on target and show your company a return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.
Creating a Contact Management and Segmentation Strategy: To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that’s designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.
Sending the Right Email: When you send the right email, you have a better chance of converting your leads into customers because you’re sending the most contextual message. This means you’re delivering that message to the right person at the time so it will provide the most value to them. In turn this will help you develop your relationship with them, build trust, and continually delight them. In this lesson you’ll learn the key components of how to send the right email to the right person at the right time, and provide the most value to your contacts in the process.
Creating High-Performing Email: Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email will continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business will be a key piece of your overall email marketing strategy. In this lesson you’ll learn the elements of high-performing emails and what you can do to implement them in your business.
Understanding Email Deliverability: In this lesson you hear from the assistant postmaster at HubSpot as well as learn how to identify trends in your email deliverability metrics and next steps you can take from them. You’ll learn how your email deliverability strategy will continue to help you build trust with your contacts and create long-lasting relationships with them.
Outlining the Design of your Marketing Emails: A well-designed email will drive the content forward, guiding the contact who received it to your desired goal. Content and design are equally important partners in delivering valuable emails to your contacts. In this lesson learn about why design is important for your marketing emails and how you can start designing emails that will provide value to your contacts.
Analyzing Your Marketing Emails: Analysis in essential to everything that you do as an inbound professional— and not just with email. Every channel you’re using, analyzing, and improving consistently will keep you growing. In this lesson you’ll explore why analyzing your email sends is important and the steps you can take to do this analysis.
Testing Your Marketing Emails: Before sending an email, you’re planning, preparing, and carefully crafting the emails that you send. So why, after all of that, are you also going to test them to change them? In this lesson you’ll learn why testing your marketing emails is an important piece of your overall email marketing strategy along with what types of test you can run on your marketing emails and how to position those tests.
Developing Relationships with Lead Nurturing: Lead nurturing is important to inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. In this lesson you’ll hear from industry experts on how to develop relationships through lead nurturing and the keys to help you grow your business through lead nurturing.