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True Or False? Common Uses For Active Lists Include Sending Unique Marketing Emails Based On Each Contact’s Behavior And Properties.
Correct Answer: True
To learn more about: HubSpot Academy
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. The first thing is that you have to create a HubSpot Account to participate in this examination. A total of 75 questions will be asked during this exam, and to complete this assessment, you will be having only 3 hours and it usually it takes 60 minutes to complete the exam. (and remember once the exam is started, you can’t pause it) and to pass the HubSpot Marketing Software Certification Exam you have to give 57 Correct Answers. If you can’t pass the exam for some reason, you can retake after 12 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date it’s issued.
What You Will Learn from HubSpot Marketing Software Certification Exam?
Understanding Marketing Hub
- Why is Marketing Hub important for an inbound business?
- How to navigate Marketing Hub • How to use Marketing Hub as an all-in-one toolset
- How to use Marketing Hub to achieve your goals Topics:
- HubSpot Marketing Hub tool overview
- HubSpot CRM
- All-in-one marketing software
- Turning business goals into project plans
Exploring the Contacts Database in HubSpot
- Why is a contacts database important?
- How do you use your contacts database?
- How to access your contacts database in HubSpot
- How to import contacts into HubSpot
- How to manually create contacts in HubSpot
- How to see information about a contact in HubSpot
- How to create custom contact properties in HubSpot
Using Buyer Personas in HubSpot
- Why should you create buyer personas?
- How do you define your organization’s buyer personas?
- How to add buyer personas in HubSpot
Creating a Content Strategy in HubSpot
- Why should you create a content strategy with topic clusters?
- How to identify topic clusters with the HubSpot content strategy tool
- How do you identify new topic clusters?
- How do you create a pillar page?
- What are the examples of pillar pages?
- How to report on content strategy in HubSpot
Creating a Campaign in HubSpot
- Why should you create campaigns?
- How to create a campaign in HubSpot
- How to report on campaigns in HubSpot
Understanding Blogging in HubSpot
- Why should your business blog?
- How to create a blog post in HubSpot
- How to publish a blog post in HubSpot
- How to analyze a blog post’s performance in HubSpot
Creating Landing Pages in HubSpot
- Why should you use landing pages?
- When to use gated versus ungated content
- What are the elements of a well-designed landing page?
- How to create a landing page in HubSpot
- How to report on your landing page performance in HubSpot
Creating Calls-to-Action in HubSpot
- What is a call-to-action button?
- What are the elements of a call-to-action button?
- How to create a call-to-action in HubSpot
- How to insert a call-to-action button in your HubSpot content
- How to insert a call-to-action button into your externally hosted content
- How to report on your call-to-action buttons in HubSpot
Creating Forms in HubSpot
- Why should you use a form?
- When should you use a form?
- How to create a form in HubSpot
- How to use form submission notifications in HubSpot
- How to manage your form submission data in HubSpot
- How to embed your HubSpot form externally
- When to disable cookies on your HubSpot forms
Understanding Social Media in HubSpot
- Why is social media an important part of your HubSpot strategy?
- How to set up your social accounts in HubSpot
- How to use your social monitoring tool in HubSpot
- How to create a Twitter stream in HubSpot
- How to use your publishing tool in HubSpot