What Attribution Model Assigns All Credit To The Last Click On A Paid Search Ad Before A Conversion?

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What Attribution Model Assigns All Credit To The Last Click On A Paid Search Ad Before A Conversion?

  • Decrease bidding portfolio by 1 low-performing keyword
  • Decrease maximum bid in the bid strategy setting 40%
  • Increase bidding portfolio by 2 new keywords
  • Decrease CPA target of bid strategy 60%

Correct Answer: Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%

What Attribution Model Assigns All Credit To The Last Click On A Paid Search Ad Before A Conversion?

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