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What can the Performance Planner recommend?
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Campaign-level Target CPA (cost-per-acquisition)
Correct Answer: Campaign-level Target CPA (cost-per-acquisition)
Answer Explained in Details about Campaign-level Target CPA (cost-per-acquisition): Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition). Performance Planner helps improve return on investment so you can drive more conversions within your target CPA.
It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.
To learn more about Google Shopping ads Certification : Skillshop Shopping Ads Certification
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. First thin is that you have to create HubSpot Account to participate in this examination. A total of 46-50 questions will be asked during this exam, and to complete this assessment, you will be having only 75 Minute (and remember once the exam is started, you can’t pause it) and to pass Google Shopping ads Certification Exam Answers you have to give 80% Correct Answers. You will not be able to review or edit your answers once you have moved to the next question (or hit the submit button on the last question) If you can’t pass the exam for some reason, you can retake after 24 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date its issued. and lso remember If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off.
What is Google Shopping ads Certification Exam?
Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability learn following:
- Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives
- Use Local Inventory and Local Catalog ads to drive online and in-store traffic
- Learn how Google solutions help connect retailers with shoppers and boost business
- Discover how Showcase Shopping ads impact consumers at the start of their purchase journey
Google shopping and product listing ads using the Merchant Center and creating shopping campaigns in Adwords so let’s start with what are Google shopping and product listing ads but first we need to understand how Google shopping works Google shopping allows users to search for products on online shopping sites Google shopping is a form of Google advertising that uses product listing ads Google uses an advertisers campaign to create these ads which show a photo of the product plus a title price store name and more a benefit is that potential customers get a strong sense of the product product listing ads use existing merchants enter Product data and not keywords to determine how and where ads show,
Where can shopping ads appear they can appear in Google shopping in select countries on Google search next to search results and separate from text ads Google search partner websites including a YouTube and image search in some countries if the campaign is set to include search partners product listing ads can appear at the same time text ads appear the cost as with other AdWords ad formats product listing ads participate in add options and the advertiser is charged when someone clicks an ad that leads directly to the landing page on the website or clicks an ad that leads to Google hosted landing page for local inventory remember product listing ads use cost per click bidding types in auctions.