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What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
- The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
- The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
- The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
Correct Answer: The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
To learn more about Google Ads Video Certificate : Skillshop Ads Video Certification
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. A total of 50 questions will be asked during this exam, and to complete this assessment, you will be having only 75 minutes (and remember once the exam is started, you can’t pause it) and to pass Google Ads Video Certification Answers should be 80% answered correctly. If you can’t pass the exam for some reason, you can retake after 24 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date its issued.
About Google Ads Video Certification Answers
With Google ads, you can choose different video ad formats and campaign settings for different marketing goals. These video ads appear across the web and on YouTube, which receives visits by more than 2 billion users targeting specific topics, keywords, and demographics to hone in on your audience. At the same time, they watch their favorite videos to identify your marketing objectives.
Before creating your video campaign, the marketing goals you select as you build your campaign will act as your campaign goals if your goal leads for the website traffic your campaign will drive clicks and relevant conversations. Your campaign will drive interactions and engagements or help you promote products if your goal is product and brand consideration. If your goal is brand awareness and reaches, your campaign will reach viewers on YouTube and across the web.
Who are interested in your brand and product story you can select a single ad format or multiple ad formats depending on the marketing goals you’ll need to create an ad group for each format some formats serve more than one goal TrueView video ads are skippable in-stream ads that can be optimized to help you achieve your specific marketing objective whether brand awareness and reach product consideration or driving leads they play before during or after other YouTube videos and can be skipped after five seconds true view.
For action ads influencer viewers to act with clickable calls to action and true view for each ad stretch impressions and expand reach using the cost per impression buying models true view discovery ads let you engage your audience during key moments of discovery on the YouTube homepage search results and video pages they can also set alongside content on partner websites these are great for increasing brand consideration with an audience that can be more engaged and interested in your brand you can also make use of additional ad formats that don’t fall under the TrueView brand but that can also help you reach your.
Marketing goals non skippable in-stream ad allow you to reach customers with your entire 15-second message as they’re not skipping use needs to drive brand awareness and consideration bumper ads are six-second ads that are designed to help you fish and ly drive impressions and reach with short memorable messages YouTube masthead ads appear at the top of the YouTube home feed on desktop mobile and TV screens and work to drive awareness with a massive audience radio gets started review these Google ads Help Center articles for step-by-step instructions on how to set up the campaign reach the right audience and measure the success of your true to video ads all from within Google ads