Hey, iCertificationHelp Team has found the correct answer to the question When Building A Keyword List For A Display Network Campaign, You Should Do Which Of The Following: bellow is the solution to this question, and the correct answer is marked as a “Green Colour“.
When building a keyword list for a Display Network campaign, you should do which of the following:
- use agressive targeting to identify new keywords
- only use Keyword Planner to identify new keywords
- include keywords that are related to the websites your customers visit
- only include exact match keywords
Correct Answer: include keywords that are related to the websites your customers visit
Answer Explained in Details about include keywords that are related to the websites your customers visit: Display Network keywords help you connect your campaigns to people most likely to be interested in your business. For example, if your most likely customers like to hike, you might add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites that include your keywords as well as relevant audiences who are interested in those keywords. It’s a good idea to pick keywords that are relevant to an entire ad group, and not just a single ad.
Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.
if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/2453986?hl=en
To learn more about Google Ads Fundamentals Assessment: Skillshop Display Certification
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What is the Google Ads Fundamentals Assessment Certification Exam?
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