Why is it important to keep one unfiltered view when using filters with Google Analytics?

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Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view
  • To ensure you can always access the original data

Correct Answer: To ensure you can always access the original data

Why is it important to keep one unfiltered view when using filters with Google Analytics?

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