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Why Is The “Expand” Theme Important To Consider When Thinking Of The Website As A Tool For Company-Wide Growth?
- Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
- It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
- The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
- To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.
Correct Answer: It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.
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Before you enrolled in the examination, you should know all the necessary things which you will face during the exam. The first thing is that you have to create a HubSpot Account to participate in this examination. A total of 55 questions will be asked during this exam, and to complete this assessment, you will be having only 3 hours and it usually it takes 60 minutes to complete the exam. (and remember once the exam is started, you can’t pause it) and to pass the HubSpot Growth-Driven Design Certification Exam you have to give 41 Correct Answers. If you can’t pass the exam for some reason, you can retake after 12 hours. After completing this exam, you will receive Certification via your registered email address and that Certification will be vail till 12 Months from the date it’s issued.
What You Will Learn from HubSpot Growth-Driven Design Certification Exam?
Growth-Driven Design Fundamentals: The frustrations, risks, and lack of results associated with traditional website redesign are due to a broken playbook. In this lesson, you’ll learn about the new playbook, Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth.
Developing a Website Strategy: A deep understanding of your users, supported by a solid strategy, is key to building an effective website. In this lesson, you’ll learn how to develop a user-focused strategy, and you’ll be given the tools and templates to get started.
Creating a Growth-Driven Design Tool Stack: The right tools can help you unlock new possibilities, get more done in less time, and drive better results. In this lesson, you’ll learn why having the proper tools is important and how to choose the right ones for your Growth-Driven Design tool stack.
Conducting User Research: Understanding the world through the eyes of your users is critical to building a successful website. In this lesson, you’ll learn a proven process for understanding problems and conducting user research and the methods to use to uncover key insights.
Building a LaunchPad Website: Quickly building a website that looks and performs better than the one you have today is no easy feat. In this lesson, you’ll learn the methods to accelerate the build of your new launch pad website without sacrificing quality or content.
Implementing Continuous Improvement: With your launchpad website live, it’s time to start collecting user data and implementing the high-impact items. In this lesson, you’ll learn a process your team can use to deliver month-over-month results in an agile, data-driven way.
Using the Website Optimization Roadmap: How can you be sure you and your team are working on the most impactful things at the right time? In this lesson, you’ll learn about the website optimization roadmap: A framework you can use to focus and prioritize your team’s work based on your website’s performance.