Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

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Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

  • Encourage viewers to visit your advertiser’s URL instead of watching the video
  • Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user
  • Encourage viewers to learn more through their video
  • Heavily pitch your client’s product

Correct Answer: Encourage viewers to learn more through their video

Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?

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